Since early 2002, Broadway has collaborated with major cable television networks—including Fox News, the Scripps Networks, CBS College Sports and the MLB Network to engineer a contemporary and fully-integrated programming, sales, traffic, stewardship and billing system.
Today, this platform is managing over $3 billion in advertising revenues across news, sports, music and entertainment content with capabilities such as deal management, daily ADU (Audience Deficiency Unit) analysis, management of secondary events and multi-platform systems integration inherent in the software.
Broadway Systems offers cable networks a strategic alternative to existing vendors, one that is dedicated to their business and able to keep pace with the changing needs of this dynamic industry.