Broadway’s integrated and real-time Stewardship system enables a cable network to more precisely and cost effectively manage its delivery against client commitments with the goal of better satisfying obligations while maximizing advertising yields.

1. Daily or weekly assessment of delivery performance and ADU (Audience Deficiency Units) analysis for Deals.
2. Analyze delivery performance against various parameters including Daypart, Demographics, Advertiser, Agency, Account Executive, etc.
3. Model effectiveness of prior campaigns against various demographics.
4. Calculate effective trailing liability for a network in real time using various methodologies.