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Broadway Systems Brings New Functionality for Non-linear Advertising Campaign Elements to NAB 2009
New management tools simplify online, on-demand sales proposals
March 10, 2009 - Grand Rapids, Mich. - Broadway Systems, provider of an innovative software platform designed to help cable networks manage multiple aspects of their advertising businesses, will unveil new proposal management tools to handle non-traditional ad campaigns at the 2009 NAB Show in Las Vegas, Nev., April 20-23 (Booth N4117). Designed to handle all aspects of sales and proposal management for elements such as Internet advertising or video-on-demand, the new tools work seamlessly with features in Broadway's Sales Planning and Proposal module that currently manage traditional linear ad sales.
Users can now create selling titles and ratecards that feature a variety of rate and creative types, enabling them to manage agency/advertiser Deals covering both linear and non-linear elements of an ad campaign. Proposals with linear and non-linear elements can be linked together under the Deal, providing the ability to present the entire campaign as a combined buy in a single view.
"The ability to manage non-linear elements of a deal is especially pertinent these days, as networks look to drive revenue through non-traditional means," said John Sorensen, president of Broadway Systems. "Many networks are extending campaigns to include their websites and video-on-demand offerings, and the ability to serve their agency customers by simplifying the process is key. The non-linear proposal management tools that we are offering are just another example of our efforts to provide a fully integrated solution to cable networks."
To more effectively manage new sales inventory and potential changes to sales practices, Broadway's Sales Planning and Proposal module features the ability to build customizable packages and track them from sales through billing. Real-time inventory data is available during plan/flowchart changes, so users can see the impact on available inventory. Ratecards can be built using Nielsen Building Blocks or imported from Excel, and multiple versions can be saved and compared. Brand allocation can occur at any point in the work cycle, plus workflow management allows multiple approval points and SOX control compliance with full auditing.
"There are many compelling reasons for cable networks to visit us at NAB. Broadway Systems goes well beyond traffic and billing," explained Sorensen. "Our multi-platform solution simplifies the complexities of sales planning, maximizes advertising yields while satisfying client commitments, and even analyzes data across multiple business systems. Our solution helps cable networks manage their advertising operations easily and cost effectively."
About Broadway Systems
Since 2002, Broadway Systems has collaborated with companies such as Fox News, the Scripps Networks, CBS College Sports (a division of CBS Sports), and the new Major League Baseball (MLB) Network to engineer a contemporary and fully integrated programming, sales, traffic, stewardship, and billing software system. Today, this platform manages more than $2 billion in advertising revenues and is the trusted, proven platform for three of the top 15 rated cable networks. Broadway Systems offers cable networks a strategic alternative to existing vendors that is dedicated to their business and keeps pace with the changing needs of this dynamic industry. Find out more at www.broadwaysystems.com .
Press Contact:
Robin Hoffman
Pipeline Communications
(973) 746-6970
robinhoffman@pipecomm.com
Broadway Systems Contact:
John Sorensen
President
(616) 454-4400
john.sorensen@broadwaysystems.com