Extended Reporting Tools

Broadway also provides extended reporting tools via our Broadway Analytics and Broadway IQ modules.

Broadway Analytics is the first reporting, data analytics and business intelligence system engineered specifically for the cable network industry. This valuable tool provides users with the ability to analyze data from Broadway, or to identify, integrate and analyze data across multiple business systems. With Broadway Analytics, you can easily move from monitoring a scorecard or reading a report right into an analysis of the same information. When you see a problem, you can dive right in. And, that helps you transform data into insight and insight into action.

  • Unlimited number of "cable network ready" enterprise reports, interactive end-user reports and embedded reports.
  • An industry-leading OLAP engine that not only combines data for easy analysis but also centrally stores business logic and key performance indicators (KPIs).
  • A robust analysis platform to build complex calculations, key performance indicators (KPIs) and data mining algorithms.
  • Powerful data mining capabilities integrated into the familiar Microsoft® Office system environment.
  • Comprehensive scorecard and dashboard solutions that can empower your employees to monitor tasks, align to corporate objectives and collaborate.

Broadway Analytics Overview

Broadway IQ provides deeper insights into your business through ranking reports by product and analysis of returning and non-returning advertisers. Some key reports include:

  • The Unsold Units Analysis will dynamically analyze the potential revenue from the unsold inventory in real-time, providing various filters to configure different facets by either Daypart or Title.
  • The Proposal vs. Ratecard Analysis tool enables you to list Deals based on various criteria to compare CPM and CPM Index for any demographic to a ratecard.
  • By using the Industry Standard Master Product, the Category Analysis and Returning Business Analysis tool provides the ability to list Deals grouped by Master Product for revenue comparison, as well as to analyze new and returning business by Master Product.

Users can configure dashboards and charts, as well as utilize the new Broadway Mobile application for iPad devices.