Stewardship
Broadway's integrated and real-time Stewardship system enables a cable network to more precisely and cost-effectively manage its delivery against client commitments with the goal of better satisfying obligations while maximizing advertising yields.
Broadway Stewardship enables you to…
- Conduct a daily or weekly assessment of delivery performance and ADU (Audience Deficiency Units) analysis for Deals.
- Analyze delivery performance against various parameters including Daypart, Demographics, Advertiser, Agency, Account Executive, etc.
- Model effectiveness of prior campaigns against various demographics.
- Calculate effective trailing liability for a network in real time using various methodologies.